Friday, September 25, 2015

OUR LIPSTICK HELPS BUILD SCHOOLS, WHAT DOES YOURS DO?



Sophisticated Rebel has always been more than a cool lipstick… SO MUCH MORE!

We believe that every business should have 3 elements to be considered successful.  

1. A company should provide an excellent product or service.
2. A company should make A LOT of money (if not, it should be a non-profit).
3. A company should use its success to improve the community around them (whether locally or globally). 
  
It should use its social leverage (social media reach and voice) to bring awareness, educate, encourage, promote & praise those that are already doing the things to create change.  It should ALSO use its success to financially support organizations that are in the trenches daily doing the work to make the world a better place.  Companies like Tom's Shoes and  Warby Parker are great examples of companies that are already doing this.

The third element is why we created "Rebel with a Cause", a non-profit fund that grants money to charities that embody the sophisticated rebel spirit.   A portion of our profits go into the fund and that money is then granted to charities through an application process.
  
The charities might be organizations that are providing scholarships for girls who want to study engineering, protecting women in countries where their safety is threatened daily,  a group that promotes positive body images, anti bullying, etc…  The example I often use is Malala Yousafzai, the Pakistani girl who was shot for trying to get an education and is now helping other girls get educated.

RWAC has been a part of Sophisticated Rebel since its inception.  We wanted a business that would provide a vehicle that could do big things to help women.  Lipstick seems like such a perfect fit… it is the cornerstone of what women wear to feel feminine.

There are a lot of women that would love to be able to help women and girls that are less fortunate, but they often don’t have the time or financial means to do so.
Now millions of women can help others around the world by simply buying a lipstick (and a pretty darn cool one too).

I invite women everywhere to join our tribe, buy some lipstick and be part of a movement that is changing the world!!
~ Kasten

22 comments:

  1. Buy lipstick and support our community. What a great idea! I love that I can use my purchasing power to support other girls and women around the world.

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  2. Tom's Shoes, Warby Parker, Sophisticated Rebel...such good company. I like your style.

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  3. I love that Sophisticated Rebel isn't just about selling lipstick. They are committed to empowering women and helping women all over the world succeed! We need more companies like this.

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  5. This is great. Supporting causes for women and girls shows where the company's heart is. Way to go!

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  6. Super cool idea. What colors does the lipstick come in?

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  7. I love companies that have social awareness and are not just about profit. The fact that this company has come up with a great idea, has social awareness, and brings ingenuity to an industry that has not changed in many years, I would have to say that Sophisticated Rebel is freakin' awesome!

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  8. Well done! This is a model more should follow

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  9. It's not about the lipstick! And that is what makes Sophisticated Rebel so special. Thank you Kasten for creating a business that cares.

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  10. Kasten cares, and it shows! Building a business is always great and hard work, making it special by helping others is fantastic.

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  11. I go out of my way to buy products that help others and support the community. Thank you for making a difference in the world while making us pretty. :-)

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  14. I love your vision and also how do you describe a successful business. Very inspiring!

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  16. Great cause and if I wore lipstick, this would be the brand.

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  17. I continue to love watching you follow your bliss. The world is lucky to have you as one of the Good Gals....truly a sophisticated Rebel.....

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  18. What a great idea! Love that there is an opportunity to purchase a cool product while supporting a worthwhile cause.

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  19. You are so real! It comes out in everything you do. Keep it up.

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  20. I really admire how Sophisticated Rebel has a clear vision of what it wants "to be" in this world AND takes action to make it a better place for all.

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  21. A powerful product with a meaningful message! Very inspiring and empowering!

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