Sophisticated Rebel
has always been more than a cool lipstick… SO MUCH MORE!
We believe that every
business should have 3 elements to be considered successful.
1. A company should
provide an excellent product or service.
2. A company should make A LOT of money (if not, it should be a non-profit).
3. A company should use its success to improve the community around them (whether
locally or globally).
It should use its
social leverage (social media reach and voice) to bring awareness, educate,
encourage, promote & praise those that are already doing the things to
create change. It should ALSO use its
success to financially support organizations that are in the trenches daily
doing the work to make the world a better place. Companies like Tom's Shoes and Warby Parker are great examples of companies that are already doing this.
The third element is why we created "Rebel with a Cause", a non-profit fund that grants money to charities that
embody the sophisticated rebel spirit.
A portion of our profits go into the fund and that money is then granted to charities through an application process.
The charities might be
organizations that are providing scholarships for girls who want to study
engineering, protecting women in countries where their safety is threatened daily, a group that promotes positive body images,
anti bullying, etc… The example I often use is Malala Yousafzai, the Pakistani girl who was shot for trying to
get an education and is now helping other girls get educated.
RWAC has been a part
of Sophisticated Rebel since its inception.
We wanted a business that would provide a vehicle that could do big
things to help women. Lipstick seems
like such a perfect fit… it is the cornerstone of what women wear to feel
feminine.
There are a lot of women
that would love to be able to help women and girls that are less fortunate, but
they often don’t have the time or financial means to do so.
Now millions of women
can help others around the world by simply buying a lipstick (and a pretty darn
cool one too).
I invite women
everywhere to join our tribe, buy some lipstick and be part of a movement that
is changing the world!!
~ Kasten
