Rule Breaker, Recovering Investment Banker, DOG Lover, Travel Junkie, Annoyingly Curious, Major Accident Survivor, Perpetual Learner, Lipstick Addict, Former Windsurfer, Daughter of German Immigrants, Searcher, Surfer, Runner, Unapologetic Sophisticated Rebel!
Sunday, October 11, 2015
WHY WE MADE IT REFILLABLE
Keeping Women & the Earth Beautiful
The PRINTER CARTRIDGE is what allowed everyone to make lab quality prints on a desktop. Without them we'd have to toss our old printer and buy a new one every time the color ran out. It sounds insane but that's exactly what we do every time our lipstick runs out. Tens of millions of applicators end up in landfills every year and those applicators are what account for 80% of the cost of what you paid for the lipstick. So I decided to copy the printer world and named a brand exactly what it is... - JUST THE COLOR!
This of course meant I needed a very cool applicator that the cartridge could mate with so it could be filled. My partner created an amazing stainless steel REFILLABLE applicator that you only have to buy once. It's FLAT which means it can fit in a places traditional lipstick can't. It's mirror polished, can hang from any chain and because it's metal - it can be engraved with your personal message or attitude. We call it the Forever Blade and this applicator is one that's designed to never see a landfill. So now when your lipstick runs out, you simply buy a fresh JUST THE COLOR cartridge and refill your Forever Blade for only $10. That's $10 for some of the best quality lipstick on the planet.